First, we started with the logo:
To give the staff a dose of this new look and feel, we came up with illustrative components to plaster up as decals around the office:
We also needed to update the agency reel, not only to show updated work, but to also give it a feel that it was edited on a computer, and not physically sliced on betamax in an avid studio. See below:
We also looked at the company's knack for promotional inventions, like the grilled cheese sandwich, as well as the founders love of the nautical life:
JWT's first logo was the Wise Owl from the Red Book of Advertising, published in 1904. So of course we gave that a fresh rinse:
Once we knew how to represent the agency, we needed to give a fresh look on our agency credential books. We created customized books based on the company/industry we were targeting. Here is some examples of the spreads below:
